To thoroughly implement the spirit of General Secretary Xi Jinping's series of important instructions and directives on cultural and tourism work and promote the high - quality development of the cultural and tourism industry, from April 9th to 11th, the "Strengthening the Foundation, Renewing for the Future" Tourism Scenic Area New Supply - Demand Matching and Exchange Activity hosted by the Guangdong Provincial Department of Culture and Tourism was held in Guangzhou. This event brought together the elites of the cultural and tourism industry, including the heads of cultural and tourism administrative departments, the person - in - charge of scenic spots, and industry experts from all over the country. Zero - degree New Energy Technology (Guangdong) Co., Ltd. (hereinafter referred to as Zero - degree Technology), as a leading enterprise in the field of new - energy - powered intelligent yachts, was invited to participate in the event. At the meeting, Ni Wei, the brand strategic consultant of Zero - degree Technology, shared his views on the topic of "Driverless, Intelligent Driving for the Future", and jointly explored the integration path of new supply, new business forms, and new experiences in the industry, injecting new momentum into the high - quality development of the cultural and tourism industry.

Government and Enterprises Work Together to Drive the "Breakthrough" Development of Scenic Areas with New Productive Forces

At the opening ceremony, Zeng Xiaofeng, Deputy Director of the Guangdong Provincial Department of Culture and Tourism, stated in his speech that Guangdong's cultural and tourism industry is seizing new major historical opportunities for tourism development, taking high-quality development as the theme, and focusing on the deep integration of product innovation, technological empowerment, and new productive forces. He emphasized that Guangdong will take deep cultural and tourism cooperation as a key (supporting point), rely on modern service industries and a law-based business environment to build a modern tourism system. Meanwhile, Guangdong will deepen collaborative cooperation with other provinces (autonomous regions and municipalities), implement the deployment of the "Strong Foundation and Renewal Action for Tourist Attractions" by the Ministry of Culture and Tourism, promote the transformation of scenic spots from the "ticket economy" to "comprehensive consumption", activate consumption potential with new supplies, and integrate into the new development ecology of the "double circulation" with an open pattern.

Zero Degree Technology will actively respond to the strategic deployment of Guangdong Province for the high-quality development of cultural tourism, and take new energy intelligent yachts as the carrier to deeply participate in the upgrading of scenic area formats. "Zero Degree Technology has launched the independently developed 'Lingling Whale' series of intelligent yacht products, which integrate zero-emission power systems, AI autonomous driving technology, and immersive scene interaction functions," said Cheng Yichun, CEO of Zero Degree Technology. These products can not only solve the environmental pollution problem of traditional fuel-powered ships but also adapt to the diversified scene needs of scenic area sightseeing, water sports, cultural exhibitions, etc., through modular design. Cheng Yichun said: "Zero Degree is cooperating with multiple characteristic scenic areas to build 'new energy autonomous driving yacht cultural tourism demonstration bases', connecting cruise ships with coastal cultural tourism resources, and jointly developing diversified formats such as water sightseeing, theme night tours, and ecological research, so as to help scenic areas break through the traditional model, achieve double growth of 'traffic' and 'retention', and further promote the transformation of scenic areas from single ticket revenue to 'experience-based consumption'."

Zero Degree joins hands with Focus Media to build a "smart + traffic" waterfront cultural and tourism ecosystem.

"Currently, consumers' demand for cultural and tourism experiences is shifting from 'check-in style sightseeing' to 'quality immersion'. Focus Media will leverage its universal traffic matrix and precision marketing capabilities to help cultural and tourism projects build differentiated IPs and unleash consumption potential," said Ni Wei, Co-Partner of Focus Media. He noted that waterfront cultural tourism represents a crucial track for consumption upgrading. Focus Media will collaborate with Zero Technology to provide dual empowerment through 'technology + media', creating a closed-loop link for Zero Intelligent Yachts from brand awareness to consumption conversion, and implementing a two-way empowerment model of 'online precise traffic 引流 (Note: "Traffic guidance" in Chinese, kept as pinyin for contextual accuracy) + offline scene detonation'. This aims to help it become a benchmark project in the national cultural and tourism market.

The deep integration of Focus Media's scene communication advantages and Lingdu Intelligent Hardware will build a new generation of waterfront cultural tourism solutions. "The cooperation with Focus Media is a key step in Lingdu's 'technology + brand' dual-wheel strategy," said Cheng Yichun, CEO of Lingdu Technology. The traffic empowerment of Focus Media will form a resonance effect with Lingdu Technology's intelligent terminals: On the one hand, the IoT system built into the "Lingling Whale" series of intelligent yachts collects user behavior data to reversely optimize the product supply of scenic spots; on the other hand, it uses Focus Media's social media matrix to carry out targeted promotion, locking in target customer groups such as parent-child families and young communities. According to Cheng Yichun, in 2025, Lingdu plans to launch "intelligent yacht + digital tour guide" demonstration projects in key regions such as the Guangdong-Hong Kong-Macao Greater Bay Area and the Yangtze River Delta, and cooperate with scenic spots to develop cross-border integrated products such as water sports and art exhibitions, so as to reshape the new ecology of waterfront cultural tourism with the power of technology and set a benchmark for the high-quality development of the national cultural tourism industry.