On May 16th, Bu Yongbiao, Deputy Secretary of the Party Committee and Director of Guangzhou Pearl River Piano Group Co., Ltd., and his delegation visited the headquarters of Zero Degree New Energy Technology (Guangdong) Co., Ltd. (hereinafter referred to as "Zero Degree Technology") for research and inspection. Cheng Yichun, Executive Director and CEO of Zero Degree Technology, led the team to receive them, extending a warm welcome to Bu Yongbiao and his delegation. The two sides conducted in-depth exchanges on the integrated development of new energy intelligent marine technology and the cultural tourism industry.

During the research and exchange, Bu Yongbiao and his delegation focused on inspecting the R&D progress, production system, and commercial operation achievements of Zero Degree Technology's new energy autonomous driving cruise ships. They also put forward constructive suggestions on accelerating the large-scale implementation of intelligent cruise ship projects in scenic spots and municipal parks in Guangdong Province. Cheng Yichun stated that Zero Degree Technology will give full play to the technical advantages and scene adaptation capabilities of the "Zero Whale" series products, promote the deep integration of autonomous driving cruise ships and smart scenic spot management, and inject "Zero Degree momentum" into the high-quality development of the cultural tourism industry in Guangdong and even the whole country.

Intelligent Cruise Ships Empower Cultural Tourism Upgrading
Zero Degree Technology and Pearl River Piano Group Expand the New Blue Ocean of Cultural Tourism Together

During the research and exchange, the Zero Degree team detailed the technical characteristics and market value of the "Zero Whale" series of autonomous driving cruise ships. Bu Yongbiao believed that the "Zero Whale" series of intelligent cruise ships deeply integrate new energy technology with cultural tourism scenarios, providing a practical solution for the green and intelligent development of waterfront scenic spots. Bu Yongbiao pointed out that currently, Pearl River Piano Group is actively laying out the cultural tourism industry, planning to jointly create an innovative scenic spot demonstration site of "intelligent cruise ships + cultural experience" with Zero Degree Technology. At the same time, taking the intelligent cruise ship demonstration site as a model, Pearl River Piano Group will cooperate with Zero Degree Technology to promote the layout of intelligent cruise ship projects in scenic spots nationwide, and deepen cooperation through strategic investment, exploring an industrial collaboration model of "technology R&D - scene implementation - capital linkage" to inject new momentum into the transformation and upgrading of the waterfront cultural tourism industry.

" The 'Zero Whale' series of intelligent cruise ships can not only enhance the tourist experience through autonomous driving technology, but their environmental protection features also better align with the national 'Double Carbon' strategic goals. Zero Degree Technology has carried out large-scale nationwide deployment, and the implemented projects are all in stable operation, with broad market prospects. " Cheng Yichun said that Zero Degree Technology will rely on the strategic planning of Pearl River Piano Group in the cultural tourism industry, deepen strategic collaboration with Pearl River Piano Group, take the cooperation with core scenic spots in the Guangdong-Hong Kong-Macao Greater Bay Area as a starting point, drive the ecological connection of "ship, scenery, people, and culture" through technological innovation, and combine Pearl River Piano's resource accumulation in the field of culture and art to create an immersive scene integrating autonomous driving cruise ships, digital art exhibitions, and water cultural IP. In the future, through the complementary integration of technical resources and cultural tourism resources, it will promote the landing of intelligent cruise ship projects nationwide, build an integrated waterfront cultural tourism ecological closed loop of "R&D - operation - investment", and provide replicable and promotable demonstration samples for the high-quality development of the cultural tourism industry in Guangdong Province and the whole country.

Driven by the Dual Engines of Technology + Media
Zero Degree Technology Joins Hands with Focus Media to Ignite Urban Waterfront Economy

" The intelligent cruise ship project of Zero Degree Technology has become a benchmark for innovation in China's new energy intelligent marine field by virtue of the dual-wheel drive model of 'waterfront scene development + intelligent marine hardware iteration'. At the same time, the practice of integrating autonomous driving technology with cultural tourism scenarios has also injected new momentum for intelligent upgrading into traditional waterfront scenic spots. " Ni Wei, Co-founder of Focus Media and Strategic Cooperation Advisor of Zero Degree Technology, said that since Zero Degree Technology and Focus Media jointly launched the "Autonomous Driving Cruise Ship Media Matrix" plan, within just one month, it has covered the building digital media networks of 15 core cities including Beijing, Shanghai, Guangzhou, and Shenzhen. This has not only significantly enhanced the brand awareness of Zero Degree Technology in the national cultural tourism market and achieved a breakthrough in exposure, but also further promoted the three-dimensional communication of the concept of 'Zero Degree Waterfront Smart Cultural Tourism'. Ni Wei said: " The high-frequency exposure in building scenarios accurately covers decision-makers in the cultural tourism industry. Combined with the real-time data feedback of the cruise ship experience scene, it promotes the iterative upgrading of the waterfront cultural tourism marketing model. In the future, the communication chain will be further optimized to improve the interaction efficiency between the brand and target users. "

" Facing the demand for intelligent transformation in the 4.0 era of the cultural tourism industry, Zero Degree Technology will deepen the 'technology + media' double-helix empowerment system with Focus Media to build a brand ecosystem with global linkage. " Cheng Yichun, CEO of Zero Degree Technology, said that Zero Degree Technology and Focus Media will take digital infrastructure as the foundation, and the two sides will reshape the consumption value chain through online and offline immersive scenarios: online, relying on the intelligent screens of Focus Media's core city buildings, pushing technical cases with the content model of 'scene triggering + emotional resonance' to strengthen brand penetration; offline, creating intelligent cruise ship experience stations where tourists can scan codes to make appointment for test rides and receive cultural tourism consumption vouchers, forming a 'experience - consumption' closed loop. In the future, the two sides will continue to deepen the digital ecological layout, activate new momentum for cultural tourism consumption with innovative scenarios, and jointly draw a beautiful picture of intelligent symbiosis among people, cities, and scenery.